Redbud Advisors

Iconography

Iconography

Lucide Icons — minimalist, stroke-based icons on a 24px grid. The clean line aesthetic matches Redbud's "sophisticated but approachable" brand. Browse the full library at lucide.dev. Custom icons match Lucide conventions: 24×24 viewBox, stroke-width 2, round caps/joins, no fills.

Service Lines

Strategy
Crown
Reporting
BarChart3
Portfolio Management
TrendingUp

Redbud Advantage

True Decision Partner
Route
Integrated Financial Architecture
Layers
The Decision Engine
LayoutDashboard
High-Fidelity Advisory
Handshake
Designed for Complexity
Puzzle
Advice Without Conflicts
ShieldCheck
Controllable Value
SlidersHorizontal
Tax-First Portfolio Utility
Calculator

Values

Client First
CircleUser
Family-Focused
Home
Pioneers
Compass

Statistics

UHNW Families
Users
Trusts & Entities
Landmark
Private Investments
Pumpjack (custom)
Assets Under Advisement
TrendingUp
Transactions
Receipt

Credentials & Trust

Fiduciary
ShieldCheck
Team Credentials
Award
Texas Roots
Star

Contact

Address
MapPin
Phone
Phone
Email
Mail

Icon Color

Navy is the default on light grounds. Red for one emphasis icon on a page, and not near figures. Slate for a secondary icon. Cream-on-Dark on Navy and Night.

Navy — default
#0d1936
Red — emphasis
#d04724
Slate — secondary
#505561
Cream-on-Dark — on Navy
#f8f1e3

Sizes

32px
24px
16px
Size Tiers

Selecting New Icons

  1. Pick from Lucide first to maintain visual consistency.
  2. If Lucide doesn't have a fit, create a custom SVG matching Lucide conventions (24×24 viewBox, stroke-width 2, round caps/joins, no fills).
  3. Prefer single-concept, recognizable metaphors.
  4. Check the existing mapping before choosing — reuse icon-concept pairings where the concept overlaps.