Redbud Advisors
Brand Guidelines
Logos
Logo Variants
Logo on Dark Background
Other Color Files
brand-tokens.md.../assets/1. logos/ — each mark in Red, Navy, White, Slate, Clay and Black; .svg plus .png at 1x, 2x, 3x and 4x. Never sample a logo for a hex; read it from the Color Palette. Retired files are in Ω-archived/.Clearspace
Unauthorized Usage
Type
Lora for headings, Inter for everything else. Emphasis is weight, not bold.
Color Palette
Core
Pick the row, then the mode.
Ink at three weights. Use the alpha in CSS, the flat hex in Excel and print.
Variants for small text only, where 4.5:1 applies.
Badges and state.
For charts and sparingly for other series. Use Red and Green in charts about positive vs negative concepts or gain vs loss.
Color Usage
The palette says what each value is. This says what to do where the answer isn't obvious. Colors are named, not hexed — look them up above.
Red
Red does two jobs. At mid value it is the firm's accent; at deep value it is the minus sign.
Red for eyebrows, links, CTAs, rules and callout borders. Red Muted for a full-bleed ground, and it carries Cream-on-Dark text, never white.
The mid steps miss 4.5:1 at text size. A large figure only needs 3:1, so it stays on Red and Green.
Where a page carries gains and losses, accents near them give up red: a red rule above a returns column reads as commentary on it. Links and rules go Navy, eyebrows Slate. Elsewhere on the page red stays the accent.
Grounds
Paper for document pages, White for web, Cream for alternating fills.
Alternate the ground with the next warm step. Banding is a rule, not another value.
Dark sections run Navy, or Red Muted where a panel wants warmth instead. A page that is dark edge to edge runs Night, with Navy as the section fill on top of it.
On Dark
Body and headings are Cream-on-Dark, secondary text Muted-on-Dark.
Including in the numbers context, where slate would disappear on navy.
Surfaces
Components
Buttons
Inter 500 · 14px · 0.025em · 12px 24px. Red is the primary action, Navy the quieter one, the outline the tertiary.
In a few minutes you'll see what years of compounding fees do to a legacy.
Access the Calculator →A feature panel — a Cream card carrying one action — takes the Navy button.
Callouts
$2.6M (14.5%) of the combined basis was reclassified to shorter recovery lives eligible for bonus depreciation.
Bonus depreciation percentages may change under pending legislation. These figures reflect current law as of the study date.
- One primary callout per major section
- Several colored boxes on one page reads as machine output
- Gold, Clay, Greige and Plum are never a callout ground
Tables
| Category | Recovery | Amount | % of Basis |
|---|---|---|---|
| 5–7 Year Property | $2,015,000 | 11.1% | |
| Elm Street | 5–7 Years | $412,500 | 7.9% |
| Cedar Court | 5–7 Years | $960,000 | 12.4% |
| Lakeview Drive | 5–7 Years | $642,500 | 9.8% |
| Combined Total | $2,015,000 | 11.1% |
| Category | Recovery | Amount | % of Basis |
|---|---|---|---|
| Reclassified | $2,639,000 | 14.5% | |
| 5–7 Year Property | $2,015,000 | 11.1% | |
| Elm Street | 5–7 Years | $412,500 | 7.9% |
| Cedar Court | 5–7 Years | $960,000 | 12.4% |
| 15-Year Property | $624,000 | 3.4% | |
| Site Improvements | 15 Years | $624,000 | 3.4% |
| Combined Total | $2,639,000 | 14.5% |
- Figures right-aligned in tabular-nums · rows share a Hairline · nothing alternates · no vertical rules
- Green and Red only where a column is gain and loss
Stats
Two to five figures. A pattern, not a spec — size and spacing follow the page.
Document Layout
Header
Masthead for dense, print-shaped reports; title block for a one-page memo, concept or brief with room. In both, the document type is the eyebrow over the page-one title, and the masthead's date line is a Slate eyebrow carrying whatever the report needs — a date, an as-of date, a range, a period, or nothing.
Footer
Firm left, document type and page count right. Contact details live here, not in the header.
Headings
Title Case. Eyebrows are one to three words, Red; near figures, Slate. An em-dash separates a heading from its descriptor: "Option 1 — Annual Gifts".